Dyson has never been shy about making overengineered products. Everything, from their air purifier fans and vacuums to their blow dryer brushes and more, take overengineering to its most absurd conclusion. The Dyson CameraJet is no different.
An electric toothbrush, it’s the first to incorporate a camera into the brush head, allowing you to pull out your phone and watch a video feed of your teeth as you clean through it. That way, when you’re brushing and feel some food morsel stuck in your teeth, you can actually check it and figure out how to best angle the brush for removal. It’s weird but it works.
The Dyson CameraJet works much like any electric toothbrush. You press a button to get it running and start moving it across your teeth and gums. It uses a dual-bristle design (firm inner bristles and soft outer bristles) that, the outfit claims, is precisely contoured to clean along the gumline, all while lifting surface stains and removing plaque to help you get whiter, cleaner teeth. According to the outfit, they use a sonic dampener on the brush head for optimal acoustics and comfort, while variable sonic oscillation automatically varies the angle of oscillation while you brush to ensure bristles are in constant motion. The toothbrush, by the way, can let you know when the brush head needs to be replaced, eliminating the need for guesswork. Aside from the standard brush head, they also offer a refill with more sensitive bristles that are even gentler for use by individuals with sensitive teeth and gums.
Of course, that’s not what sets this electric toothbrush apart. For one, there’s a camera on the brush head that captures video footage as you clean, then transmits it to the companion app over Wi-Fi, allowing you to see the inside of your mouth as it cleans. Secondly, it’s also designed to function as a water floss that fires jet streams of water between your teeth as you brush.
The Dyson CameraJet doesn’t just stream water towards your teeth randomly. Instead, it feeds images from the camera to an AI algorithm called Gap Optical Targeting that can identify gaps within teeth, which it then targets using the integrated water jet, flossing your teeth with precision the same time that you’re brushing them. According to Dyson, their floss uses a conical jet instead of the needle-type most water flossers employ, which, they claim, is able to remove plaque more effectively with its broad conical-shaped spray while still being gentle on gums and tooth enamel, so it won’t cause any undue damage. Do note, they don’t want you to use water for the floss. Instead, the outfit recommends using any SLS-free mouth rinse, which you can pour into the integrated 12.5ml tank.
The app also offers guided cleaning, coverage mapping, intelligent insights, an more, so you can get personalized, detailed feedback about your brushing. Dyson claims the camera is only active during live viewing and auto-jetting, with no images stored in either the product or the cloud at any point.
The Dyson CameraJet comes out September 1st, priced at $499.
